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In the Four Dynamics we talk about are an internal energy and force that can help you out of your “hardwiring.” What is “hardwiring?” Author David Bach, in his book “Start Late, Finish First,” estimates that our brains are 90% “hardwired.”
Now stay with me here for just a moment. Being hardwired means that our brain is going to do and recognize what we think is relevant to and purposeful for our lives. As we get older we have more information “hardwired” in our brain. If we had to think about everything we do every day, from getting ready for the day to all of the tasks and activities that we do, our brains would be fried from trying to make all of the things we do happen without this “hardwiring”.
Researchers have been experimenting with outside influences. At Baylor University they have put people into their MRI machine to see the brain’s reaction to different things.
For example, let’s take the Pepsi Challenge. 67 people took the 47-minute Pepsi Challenge inside the Baylor MRI machine. When soda was sipped through a straw, a picture of Coke or Pepsi could be seen, whether or not the soda was actually Coke or Pepsi. Sometimes it would be Coke and a Coke can, sometimes Pepsi and a Pepsi can, sometimes they would see Coke and be drinking Pepsi and vice versa. People preferred Coke when the Coke can was displayed, whether it was Coke or Pepsi.
So the real fundamental question is why do we believe anything?
Researchers at Baylor and Cal Tech suspect that the influence of advertising and marketing does more than change minds. It may also alter the brain.
If you play an instrument, read, do math, or write, you don’t start over every day. You have certain things engrained in you brain. That is why we practice when we wish to develop a new skill. And this exposure might shape the circuits in our brains.
Using machines that measure the brain’s chemical and magnetic flows to measure blood flow around neurons enables scientists to see different patterns in the brain when the test subject is exposed to certain stimuli.
Neurons are linked together and continually revised by experience. This feedback is so intimate that there is no way to separate the brain’s neural structure from the surrounding world.
Caltech scientists believe that there could be branded brains.
I know that there are branded brains. We live in the Beverly Hills Triangle, Rodeo Drive and the like.
The average American adult gets as many as 3,000 advertising images a day. That’s over a million advertising images a year. We get “hardwired” not only by our own life and practice, but also by Madison Avenue. I do not think anyone sees this as a surprise.
We act out what is in our unconscious mind, whether or not we are a shopper, a race fan, or whatever else, we are shaped by the outside influences of our experiences.
We become something that perhaps we didn’t think we would become.
Our mental model of the world may be warped.
The world that we live in may not be our own. How will we ever know?
Which choices that we make are ours, and which ones come from an outside influence? What change do we initiate on our own? Or is it another influence of which we are not aware that affects us?
Who do you want be? What can you be? What is influencing your life now?
The Four Dynamics drive your intellectual, physical, and moral forces, and we ask that you think about who you are and what you want to be. What is the evolution that you want to enable yourself to move forward?
From the Four Dynamics we are better able to do, be, understand, develop, and gain education to improve our lives.
If we decide to approach life taking these actions, we can change our “hardwiring,” change habits that no longer suit us, and create greater successes for ourselves.
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