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Life Motivations Success Philosophy Newsletter, October 2004   Trouble reading? Click here to read on our web site

 
 
 
In this month's issue:
Step Jones' message: Truth, Advertising, and Success Philosophy
Why Life Motivations Exists
Coming Soon to a DVD Player Near You
Upcoming Seminars
 
 
Truth, Advertising, and Success Philosophy
by Step Jones
  How can you be more Successful?
 
 

You have to love this. From the front page of the LA Times Business section: “Regulators sue diet-pill vendors.”  It seems the commercials that we have been seeing are not the truth.  Lydia B. Parnes, acting director of the FTC’s Bureau of consumer protection stated that assertions by CortiSlim, “fly in the face of reality.”  And the companies’ partner product, CortiStress claimed to prevent or cut the risk of a wide range of ailments, including obesity, cancer, diabetes and Alzheimer’s disease.  The company also used infomercials labeled as “breakthrough” shows.  The attorney for the company claimed, “over enthusiasm” by his clients for their claims about this stuff.

I have to tell you I’ve seen the commercials and they are very good. They had me on the brink of ordering this stuff and I know better.  And the part I like the best, is that the commercial says this is not for people who are only 5 or 10 pounds over weight, don’t order it, it is too powerful for you. Shucks, I was all over that, give me two bottles!

The attorney then stated, and I have to quote this one because you wouldn’t believe me, but the attorney was actually quoted as saying, “This was a company very excited about a new product in an area where they didn’t have vast amounts of experience.”

The commercials also state that elevated levels of cortisal, a hormone released under stress, was the underlying cause of weight gain. Glad it wasn’t that bagel with cream cheese I just stuffed into my month.

OK, I did a small amount of research into cortisal, and it apparently is a hormone, but we don’t know a lot about it scientifically it appears to me, but to put your mind to rest it does exist. It does have something to do with our stress levels, and no I couldn’t find any independent research that says it makes you fat or thin.

But my favorite of all commercials now on the air is the Enzyte ads.  If you haven’t seen these you are missing out on the best.  These commercials hawk male enlargement.  You know the commercial that talks about “working with wood,” Bob has a whole new attitude, and “the garden hose is at full capacity,” and “no little cocktail wieners allowed.”

As a matter of fact there are a lot of supplements that claim to be able to give a man more of what he needs in certain areas (you many have noticed a few hundred emails about this in your spam folder).  I was astounded. There is even a web site that does comparisons for people that want to know more about the various products, with the slogan, “more bling—bling for your ding—ding.”

Honest. I can’t make this stuff up.  Do you believe it? 

I mean seriously, we get sucked into this advertising and we know deep down underneath that it probably isn’t true.  The magic pill isn’t the magic pill.  The fountain of youth is still hidden. 

As a kid one of my favorite movies was Robin Hood, with Errol Flynn.  I loved that movie. It was about good and bad. Choice, and change. Attitude and risk. Self-image and what the world should be.  It was about values, wisdom, and virtues.  There were no magic pills, no easy answers. All they had was honor and valor.  That is a tough sell today, since we have so much that comes to us like it is the truth but is not.  And all of this so people can make money without a real product, or real work attached to the product.

At Life Motivations we think that there still is a place for the real stuff, it is not easy, but it is doable.  And America gives us the platforms where any of us can make it happen.

At Life Motivations we measure success by the accomplishment of something that is important to you.  And if there was some way to measure that definition of success, how successful would Americans be compared to the rest of the world? 

I guess allowing this medicine man into our homes and living rooms is one of the ways we have made America great.  But my Great-Great Grandfather wasn’t fooled by the medicine man that pulled up in the cover wagon; I guess we should have learned by now.

We know you can do it, and it is all-upstairs in your mind, not a hormone in your body for most of us. We hope that we can help you keep success in your mind and not give up or give in.  It does not have anything to do with hormones. We think, blink, blink.

See you next month…
 
   
 
  Why Life Motivations Exists
by Step Jones
 
 
 

I spent over a quarter century in the retail automobile industry. In the first half of this career I had some success, and even owned my own dealership, but I also had failure, and half way through this career I lost everything and found myself broke.

In the last half of my retail automotive career I became what Merrill Lynch defines as wealthy.

According to Merrill Lynch, a wealthy individual is a person that has acquired at least a million dollars net worth, excluding their home. I did that in the second half of my retail automotive career, but not just because I understood how to sell cars.

What I really did, like the mad scientist in a movie, is find the special potion and drink it, and it transformed me into what I am today. Of course I mean that metaphorically. There is no magic pill or potion, no get rich quick scheme, but there is a method.

I created my own success by understanding the principles of success philosophy.

To put all this into perspective, I graduated from the University of California, San Diego with a degree in philosophy. I was fascinated with what has become American pop success philosophy.

American pop success philosophy started with Andrew Carnegie, the steel magnate in the early 1900. He spoke to Napoleon Hill about writing what Mr. Carnegie called a philosophy of personal achievement. What followed was Napoleon Hill’s 1928 book, “The Law of Success.” This was a book about many Americans who Hill interviewed from Carnegies connections, who had successful personal achievement, which meant they had made a lot of money that was not inherited, and how personal achievement could be within the grasp of any individual American.

From this beginning Napoleon Hill became the father of American pop success philosophy.  From those early beginnings others came to expand and define this uniquely American idea – that with the proper philosophy you can have your own personal achievement.

So let’s back up just a second. When I was going to school in the late 60’s and early 70’s studying philosophy people would ask me if I was sure I had a full deck. What was I going to do with a degree in philosophy? I was told that philosophy was worthless and I should study business, engineering, or something else that would have practical use in the future modern world.

That future world has brought about more change that anyone really imagined at the time. Remember, cell phones had not been invented yet, as I matriculated from college. Personal computers had not been invented. You had to look for “pop top” cans (something very important to my weekend activities at the time). The first video game, Pong, was invented in 1972, and now video games create more sales than those entertainment giants, the movies and music. The Walkman was invented in 1979. In 1981 IBM invented MS-DOS. The Web was invented in 1990, and the DVD was invented in 1995. Viagra was developed in 1998 (I am using Word 2000 and you have to add Viagra into the vocabulary otherwise it thinks you have made a spelling mistake), and Google is right behind as modern search engines are tested in 1999.

I am sure you have other examples of how the world has dramatically changed as we have grown up in this dynamic pulsating world of ours. Even our thoughts have changed about the world around us. Luckily for me, all this change has made Success Philosophy all the more important to maneuver through our fast-paced modern times.

The philosophy for personal achievement that was founded when Hill first published his book in 1928 started a rush of people trying to have the next word. Now if you look at Amazon.com, in books alone there are almost 100,000 titles that pull up as success philosophy.

Self-help titles weigh in at almost 200,000 selections. This is up from 0 in 1928 and growing.

No one can read all of these books, let alone all of the tapes, VHS’s, & DVD’s that are on the market today, but there are many people that you will recognize that have written on this subject of personal achievement, W. Clement Stone, Zig Ziglar, Og Mandino, Earl Nightingale, John Wooden, Anthony Robbins, Deepak Chopra and the list goes on.

I divide these wonderfully famous authors and speakers into two groups, the “do it” group, and the second, the “be it” group of this new American pop philosophy that has taken off like a rocket as people look for answers to their questions for a better life.

The first part of my career I very carefully studied these men and women.  I am one of the only people that bought not one, but two copies of Joe Garbo’s the “Lazy Man’s Way to Riches.” I tried what he told me and all I did was lose money. I thought I must have had a defective copy so I sent away for another one.

So to get back to my career in the retail automotive business, why in the first half of a quarter of century career would I end up broke, and second part of my career wealthy?

I found that just “doing it” was not enough and just looking for the “om” was not enough. There had to be a more comprehensive way to find the American dream.

Did I change, or did the world change in my 25 years of selling cars?

By being diligent I found that you needed to “Do”, “Be”, “Understand”, “Develop” and gain “Education” for the American opportunity. Anyone can achieve their dreams in America, but it takes effort, and a complete plan for success.

Those of you that are successful, and in this crowd I think I may be speaking to the choir, but what if you could pass to your children and love ones a philosophy that you read and said, “Yes, these are the principles that I became successful with,” would you share this information with these important people?

Our daily lives are so fast, as our society expands with new and exciting discoveries, and what we study today, may be different tomorrow.

If we are to understand, control, develop and make our lives special - and every single life is special - then we must continue to grow, educate, and understand our unique opportunities that change so fast in today’s environment. “Success Philosophy” allows this kind of flexibility, along with the ability to understand this fast-paced changing world.

For over a quarter of a century I sold cars, and along the way I helped many people to become better at one thing, life. Now in my new career I have only one objective: To help thousands of people become better at the most important thing, their life.

Success Philosophy transcends political, social, and religious boundaries. It gives us the strategies and tools to build a strong foundation for success throughout our lives.

Let me ask you a question. If I told you that in 15 years by using Success Philosophy you could be a wealthy, happy, and successful person, would you do it? Or would you continue to seek that magic silver bullet that promises you everything in 30 days?

Today my job is sharing the wealth of information that can make dreams happen for you and your loved ones.

There are 2.7 million wealthy individuals in America. That is one out of every one hundred Americans, and I expect that these people should buy my material and pass it to their loved ones.

This will make “Life Motivations” a successful and vibrant company, but there’s more here that just us building a business. You can present to your loved ones a process that allows them to live in this world that gives strength, compassion, values, understanding, life, love, and the ability to make their own choices.  Isn’t this what you want for your life and theirs? And isn’t this what you want for your children, loved ones, and the people around you?

My call to action for you is have me in front of your group so I can share Success Philosophy to everyone. You can read and learn more about Success Philosophy at LifeMotivations.com or StepJones.com. Email Victor Currie and have him arrange for me to come and share this important philosophy with your group.

My goal is to help thousands of people achieve their dreams and increase their happiness. Especially yours.

   
 
  Coming Soon to a DVD Player Near You  
 
 

Want to jump start your journey to success?

Life Motivations founder and president Step Jones explains how to apply the principles of Success Philosophy to move forward to greatness in whatever you want to achieve.

Success Philosophy ships the end of November. Preorder now for special savings.

  Step Jones giving presentation  
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  Upcoming Seminars  
 
 

Join us for a special holiday season breakfast seminar at the Beverly Hills Hilton on Friday, December 17.

Step Jones will talk on starting the new year out right with the proper Success Philosophy mindset, plus a special focus on getting through the tough parts of the holidays.

Guest speakers include Erica Watson-Currie, Ph.D speaking on "Heuristics for the New Year: Setting Your Decision Making Principles for Self Expansion ."

Dates will be announced soon for seminar dates in San Diego, Orange County, Santa Barbara, Las Vegas, Phoenix, and Palm Springs in early 2005.

  Poster for Dec. 17, 2004 Breakfast seminar
 
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A Publication of Life Motivations, Inc.

Publisher: Step Jones
Editor: Victor Currie
Webmaster: John McRae

To submit articles, or letters to the editor,
email: victor.currie@lifemotivations.com

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